Sonically rebranded 120 hotels across the Ritz-Carlton portfolio and developed their definitive sonic brand bible, now embedded as core brand DNA for one of the world's most iconic luxury hotel brands.

Developed sonic brand strategy and oversee three distinct brands, curating music and experiences across 20 hotels and 60 food and beverage, nightclub, rooftop bar, and beach club venues as Global Entertainment Director across 1 Hotel, Baccarat, and Treehouse.

The first-ever Global Entertainment Director in the hotel lifestyle category. Transformed how music, culture, and lifestyle shape hospitality by building sonic brand infrastructure across four continents and establishing W Hotels as the global benchmark the industry now follows.

Heralding the launch of the first-ever Watches & Wonders experience in Miami, this multi-venue activation included several public-facing retail installations, coupled with a private dinner and experiential activation, geared towards a premiere clientele of notable watch collectors. 

Entertainment Director for amfAR for sixteen years, curating the sonic landscape for one of the world's most prestigious philanthropic galas. Raising millions annually in the fight against AIDS across flagship events in Cannes, New York, Venice, Las Vegas, and Palm Beach.

A multi-dimensional, immersive sensory experience focused on re-interpreting and integrating the Santos Dumont story for the US launch of the update to Cartier's iconic first-ever wristwatch.

Created the entertainment brand strategy that transformed the cruising industry. Developed the sonic brand bible, entertainment programming strategy, and curated shipwide sonic identities across the entire Virgin Voyages fleet.

An event experience with a classic Magic City theme, celebrating the heyday of Miami and its opulence of lifestyle, art deco hotels, and resorts. Created to be location-specific, highly authentic, and informed — reminding LE Miami attendees that this is an event that knows its markets and industry better than anyone.